Well, businesses are finding that ethnography can offer them deeper insight into the possible needs of customers either present or future as well as providing valuable information about their attitudes towards existing products.
企业逐渐发现,学习人种学能够使他们更深层悉现有或未来客户的潜在需求,同时也使他们获取了客户对他们现有产品的宝贵意见。