Your first job as a speaker is to build a trusting human bond with your audience.
One excellent way to connect to an audience is to tell a story.
Stories helped make us who we are.
Really.
Evidence left behind from our ancient ancestors suggests that the human mind developed alongside human storytelling.
Fire created a new magnet for bonding.
Its warmth and flickering light drew people together after dark.
This seems to have happened in every ancient culture over the last 300,000 years.
And what did our ancestors do with this time together?
In many cultures, one type of communal activity became very important: storytelling.
